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Arctic Monkeys
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Projects:

La Tomatina


Year: 2009
Self initiated
Research, Visual Identity, Editorial Design

Deconstruct - Remix - Edit - Scale, that was the challenge. With a random chosen product from the supermarket this project started with a research about the product and his manufacturer. This resulted in a new designed label, advertorial for a dutch newspaper and a A0 poster. I started with a Del Monte tomato paste can and ended up with the theme 'La Tomatina'. La Tomatina is a yearly festival that is held in the Valencian town of Buñol, in which participants throw tomatoes and get involved in a big tomato fight.

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